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Ford Motor Company is grateful to you for your honorable service to our country and would like to salute those who serve. That's why we're proud to offer you and your families a First Responder Bonus Cash Offer.


Register to receive the Ford First Responder Appreciation Cash Offer toward the purchase or lease of an eligible new Ford vehicle! Details about this exciting offer are below. For all you do for us, this is the least we can do for you.

Qualifying police occupations include:

  • Police Officer
  • Sheriff/Sheriff's Deputy
  • Correctional Officer
  • State Trooper
  • Federal Law Enforcement Officer (Examples: Customs, Homeland and Security, etc)


You run into burning buildings, while others run out. Ford believes your bravery and heroism deserves a reward.

Qualifying firefighter occupations include:

  • Career Firefighter
  • Volunteer Firefighter


We can never fully thank you for being there when members of your comminuty might not be feeling their best - but helping you save is a start.

Qualifying EMT occupations include:

  • EMT
  • Paramedic


You have a very stressful, vital, and usually overlooked role in protecting the communities your serve. Ford thanks you! And you, too, qualify for Ford's First Responder Appreciation Rebate.

First Responders Appreciation Cash for active members of an eligible First Responders Association and household members. Available on purchase or lease of eligible new 2018/2019/2020 Ford or Lincoln vehicles. Not available on Focus RS, Mustang Shelby® GT350/GT350R, Mustang BULLITT, Ford GT, F-150 Raptor, Lincoln Aviator and Aviator GT. May not combine with other private or commercial offers. Amounts may vary by market. Limit of 5 purchases or leases. U.S. residents only. Take new retail delivery from an authorized Ford or Lincoln Dealer’s stock by 7/8/19. See dealer or go to FordSalutesThoseWhoServe.com for complete details and eligibility.